BORO / OUR APPROACH

About BORO

We look for another possible role for a building, without mistaking novelty for viability.

01 / OUR POSITIONIMAGINATION × JUDGMENT

An unusual idea
is not enough

BORO PRODUCTION explores what a building could become. It draws on experience in buying and operating properties. That does not mean every old building needs renovating.

Our experience includes buying roughly 50 properties and owning or operating around 30. Site-specific demand, running costs, regulations and the owner’s wishes matter. Sometimes leaving a building largely as it is makes the most sense.

Ideas such as “1TK” and “the Desert House” are concepts to explore, not completed BORO projects.

02 / THREE QUESTIONSBEFORE WE BUILD.
01

What else?

Look beyond the most obvious use for a building.

02

Who is it for?

Consider the people who might use the space, the location and actual demand.

03

Does it work?

Test the idea against safety requirements and financial realities.

03 / A DIFFERENT BRANDONE REAL PLACE.
Completed NAYA accommodation exterior
NAYA / COMPLETED EXTERIOR — A SEPARATE BRAND, NOT A BORO PRO WORK
EXPERIENCE BEHIND THE THINKING

Ideas meet
real buildings.

NAYA is an accommodation brand operated separately from BORO PRODUCTION. This photograph illustrates our previous experience making use of buildings. It is not a completed BORO project.